Legal experts in the entertainment industry has called on Ghana to
patent, brand, package, and adopt international marketing mechanism for
the modernisation of traditional dance, Kpanlogo, into Azonto dance for
socio-economic gains.
The Ghana News Agency (GNA), has learned
that that the sole Ghanaian Dance Craze Azonto, is making wide waves
around the world and threatening to spawn its own YouTube industry as
dance enthusiasts try to out-do each other by posting the most hilarious
and most accomplished Azonto moves on the video channel.
According
to the GNA study, the Azonto dance originated from the traditional
Ghanaian dance, Kpanlogo which first started in indigenous localities in
the Greater Accra Region such as Bukom, James Town, Chorkor and in the
port town of Tema.
Now the Azonto dance has taken over other dance
forms at clubs, house parties and churches in the country as mainly the
youth and those across the world are infected with Azonto movements.
The
free style dance involves the shaking of hips, stretching and pointing
hands to different direction at a tempo to song beat and sometimes
mimicking the performance of household chores like washing or doing some
ironing.
More recently, some popular Ghanaian hip hop stars such
as Sarkodie, 4×4 and Gasmillan have adopted the dance and arranged their
musical beats to the movements of Azonto dancers.
The world has
seen lots of Dance Craze creations ranging from break-dancing, the
Macarena, the Twist and many more but few will beat the exhilarating
vigour, dynamism and sheer creativity of Azonto.
Entertainment
legal experts are therefore calling on the Ghanaian authorities to capitalize on the Azonto dance wave and protect it and use it to market
the country.
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